The Benefits of a Generic Domain Name
Generic domain names are domain names that describe a product or service in commonly used terms. For example "building supplies" is a commonly used term used to describe the supply of building materials and therefore BuildingSupplies.com can be called a generic domain name.
A generic domain name can:
Add Value To Your Business
- instantly associate your business with its area of expertise
- raise the credibility and profile of your business within your industry
- dominate a market sector
- simplify your advertising and marketing message
Deliver Advantages Over Your Competition
- offer a unique point of differentiation from your competitors
- make it easier to defend your business space; if you own it, your competitors can't
- lift the barrier to entry; acquisition of a market defining name can't easily be replicated
- enhance the authority of your business
Bring Consumers To You
- deliver instant identification and understanding of the products and services you offer
- reinforce your brand and looks impressive in the eyes of the customer
- provide reassurance to your customers that they are dealing with a reputable operation
- increase customer return rates; a straightforward, easy to spell name leads to improved memory retention
- supply built in traffic with highly targeted direct navigation traffic *
* Direct navigation is the term used to describe visitors typing DomainName.extension directly into their browser and landing on that site, circumventing search engines such as Google, Yahoo or Bing. These visitors are highly targeted as they have already navigated directly to where they want to be.
Provide A Web Advantage
- improve your SEO efforts; since the major search engines give a ranking boost to sites that have "exact match" keywords in their domain name
- make building relevant keyword rich links to your website a doddle
- strengthen your PPC performance; it has been shown that when the domain name matches the search term exactly it leads to an increase in CTR, more clicks and a reduction in click cost
The cost of holding a high calibre domain name is simply the low annual or biennial (in the case of UK names) renewal fee, so once you have secured the purchase of a domain name it will be yours for as long as you need. As a one-off expense with great future potential a strong domain name can deliver an impressive ROI that is hard to match.